Sitewide links are those which show up on every page of the site. These generally show up in either the menu/navigational bar or portion of your site, in the header section, or in the footer section. Sitewide links are either going to be internal (pointing to pages on that same site) or external pointing to pages on other websites.
An illustration could be footer links like those right on this site:
Internal sitewide links are completely fine and therefore are employed by most websites because they make for a person friendly experience. Furthermore, they’re not used to spread link juice to many other sites, or in other words they’re not used to affect Google or any other search engines with the goal of improving someone’s rankings artificially. All the traffic and link juice stays and spreads around your web site with internal sitewide links helping your audience navigate your web site more effectively.
External sitewide links are where it starts to get hairy, because you’re now such as a hyperlink to another website on every single page of your site. In today’s anal retentive realm of search engines like google, that looks suspicious as you would expect. Note that this is my own, personal personal conjecture because Google has never appear and managed to make it explicitly clear one way or the other. If you make the link NoFollow, adding the rel=”nofollow” tag to the link, it won’t pass any influence/link juice with other sites, you already know that you won’t possess issues down the road because you’re not attempting to pass influence, only a helpful link for your traffic purposes. Nothing wrong using this at all, therefore if you’re in doubt, go for NoFollow.
Conversely, should you leave the web link as a DoFollow, and particularly if that link’s key phrases is the keyword you’re targeting on that linking to page, you can find dinged by Google someday if you haven’t already. If you increase the amount of sites to the profile, it gets even more dangerous.
Ultimately it’s very subjective with a lot of shades of gray as opposed to a yes or no answer. In case your anchor-text is much more of any branding keyword and you’re only carrying it out in one site to another one, then that’s much less big of your issue.
If you really just want your connect to function in an effort to send visitors in one site to a different, ensure it is NoFollow. Many webmasters aren’t worried about SEO Company Houston when it comes to sitewide links; they could not care if their site ranks well, they just want the traffic from a single site to visit the other, and NoFollow will accomplish that just fine.
Avoid strictly text based articles, articles or content, and even informative pages. More varied content in the form of images, infographics, video, and also forms goes quite a distance in delivering a more versatile and interesting user expertise in delivering your site content. Search engines like google know this, and consequently will invariably reward the page which employs multiple options for delivering fcfrts content over the text based page covering the same topics. While search engines are getting better about determining what certain content articles are about without needing to be explicitly told each and every time in the meta data, effective keyword usage within your content is still the best indicator for search engines to simply determine how to index your page.