The concept is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and even more importantly from a business standpoint–which ideas generate income? That’s the true secret question.
Sometimes the brain settle into “sleep mode” and attempting to find revenue-generating ideas is much like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Inventhelp Technology you draw through the better your chances of finding that golden nugget. There are several approaches to move ideas from grey to green matter. Here are some tips:
Don’t Leave Home Without This – Write it down! Regardless of how many ideas you may have, also have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the idea. One never knows when an understanding may surface. If you’re like me, out of pen might be from mind!
Among the best tools will be the smartphone. The QWERTY keyboards are designed for rapid idea recording. And, if you discover yourself with no method of writing it down, well…leave your voicemail.
Find the appropriate Environment – If you feel better in a quiet room be sure you start brainstorming because setting. We have been often flooded with excessive “noise clutter” within our casual and working lives. If quiet is what exactly you need, then find the empty conference room (or janitor’s closet) away from telephone calls, emails and interruptions. Discover that quiet place and let your mind settle. Have a deep breath and clear the clutter, blow out your brain dust and listen to the silence.
A few of the best ideas surface in the strangest places. Yes, the shower is a good place. For some odd reason my head is effective inside the shower. Perhaps it’s the positive ions or even the flowing water of the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it might be hard to take note of ideas in the shower, however for some odd reason ideas often flow using the water. So when you find the appropriate environment, write All of the ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better in the morning and some better later in the day. Some don’t think in any way but that’s another matter. For me, my brain is sharper each day. Once that cup of coffee hits my neurons and mixes with a few dopamine my head is off and running. Thus, should it be ideas you require, be sure to reserve focused time to jot down ideas in your time of peak intellectual alertness.
In case you are on the other part and your brain has a tendency to set using the sun, be sure to capitalize on the “night person” benefits. One benefit of the evening owl personality is that great ideas can come at nighttime, rest inside your sleeping brain, and after that upon waking they provide just the solution you were hoping to find. The saying, “sleep into it” has more benefits then we realize. Furthermore sleep encourage patience however it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. If I don’t have a whiteboard I battle to think, particularly when I need to “think out loud.” Just examine those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even when you are much like me and your handwriting looks encrypted, the white board is a fantastic tool to “let it all flow.” The white board provides for writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. Furthermore, ideas coming from a group meeting are often incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and Inventhelp Success Stories is actually a natural by-product of great whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some in the office. You will be surprised exactly how valuable something this erasable slate can become. And, if price is not really a barrier, utilizing a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in numerous councilors there is certainly wisdom”. In marketing the same holds true. There is certainly just no substitute for objective filtering brought on by multiple minds looking at multiple ideas. The mass mind meld usually is most effective at the start of the brainstorming process because a small group of people can frequently generate rapid fire ideas to start the procedure. Once the shotgun of thoughts, words and concepts is placed on paper or whiteboard, the entire process of narrowing along the winning ideas begins. Give and take together with healthy debate and interaction can also help with this process.
But bear in mind, it’s best to have a team leader in this particular process. When there is no person to direct the idea stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have an objective in your mind for your ideas. Consider, “what is the purpose of these ideas?” Ask, “How could we offer new products or services from what we learn and find out?” And above all, allow the results speak on their own. The final of the process could be diverse from the ogzbhq so don’t hesitate to change, stop, drop or add new services or products when the storm is over. Brainstorming, just like a storm, assumes a lifetime of its own-so let your ideas do just that.
Don’t Forget about the Customer – The most effective goods and services are Inventhelp Office Locations, not company driven. Soliciting ideas from the internet site, comment boxes and concentrate groups are critical. For instance, one company I worked with experienced a difficult time deciding on an item color. So, a basic survey with 3 to 5 color choices as well as a radio button selection interface was all we needed to gain feedback from web customers. Since your internet site is working 24/7, let it get to be the way to obtain free researching the market. Getting a professional focus group marketing company might be cost prohibitive, so utilize calls to your current customers, web site surveys and industry events as being a source of decision data.